At some point in the first six months of 2012, Grundfos will open a sales company in the Colombian capital, Bogota.
The new Grundfos company will be responsible for sales, service and after-sale support for customers in the South American Andes region, comprising Venezuela, Colombia, Peru, Guyana and Ecuador with a total number of inhabitants of about 120 million.
Grundfos already has a sales office in Lima, the capital of Peru. In 2012 the number of staff in the Andes region will increase to more than 20 and there are plans of additional extensions of activities in the following years.
Carlo Prola, Senior Vice President and Regional Managing Director of STAR, including South America, explains that Grundfos has a positive view of the economic development of Columbia as well as Peru. Those countries have become more attractive for investments and business, he says.
- We are establishing a company in Columbia to offer our customers and business partners in the Andes region improved support. I believe that, with the right Grundfos set-up in cooperation with local staff, we may make the region one of the most successful growth markets in South America and maybe in the entire Group, says Mr Prola, continuing:
- Our market share should be able to grow to a level corresponding to the business potential for Grundfos in that region.
Today Grundfos’ market share is a relatively modest part of the region’s total market worth some 300 million dollars. Group Executive Vice President, Søren Ø. Sørensen characterises the establishment in Columbia as a continuation of the successful globalisation which the Grundfos Group has accomplished for many years.
- It is still our general formula for success to think globally and, at the same time, ensure local understanding and presence by establishing national companies, says Søren Ø. Sørensen.